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My Parents were against my decision doing radio - Bola Ray

Chief Executive Officer of Excellence In Broadcasting (EIB) Network and Empire Entertainment, Nathaniel
Kwabena Anokye Adisi popularly known in showbiz as
Bola Ray has disclosed that his parents never
liked the idea of becoming a radio presenter after
reading finance at the university.
Bola says he however insisted on doing radio
because he had so much passion for the job.
Kwabena Adisi was speaking on Abusua fm’s
midmorning program, Abusua Mmre jointly hosted
by Mr. Katah and Nana Hemaa.
Bola Ray was recounting his fifteen years’
experience as the most listened to host of drive
time show in Accra and arguably in the country.
The CEO of EIB Network also revealed that he had
constant misunderstandings with his parents
because they never supported the idea of
becoming a radio presenter.
“My parents were against my decision of doing
radio…I read finance and accounting in school and
so they thought I should join the white color
profession and make some good money from the
corporate world,” he said. “I was not so much
concerned with the idea of money because I had
bigger ambitions than immediate financial gains.”
“I had our eyes on the big prize. That’s why I want
to tell the youth that there are no shortcuts to
success. There are no short routes to riches. I
believe you have to pay your dues. You need to
be focused, ambitious, and brilliant at what you do
and it will come,” he stated.
Bola Ray finally dropped the microphone last
Friday as host of Starr Drive which coincided with
his 15th anniversary as the Don of drive time in
Ghana. He subsequently handed the baton over to
one of Accra’s most talented drive time hosts,
Giovani Elolo Caleb.
Sharing the challenging moments of his career,
Bola Ray said he used to walk from Agbogbloshie
to Legon because he closed late from work at
Radio Universe and could not afford to pay for taxi.
“I didn’t see that to be a problem. Sometimes you
close and there are market women as well as
those who come to sell at bush canteen and
they’re going home so you help some of them…
because you want company.


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