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Charterhouse charged to produce the VGMAs for TV

One of Ghana’s highlife stars says organisers of
the Vodafone Ghana Music Awards (VGMA) do
not produce the event to meet international
television standards.
Kwabena Kwabena reiterated his criticism of the
Charterhouse event which he says is not well-
organised one.
He has boycotted the Awards for the past three
years and has vowed not to be part of the
scheme until proper structures are put in place.
Speaking to Doreen Andoh on Joy FM's
Cosmopolitan Mix, Tuesday, he said: “I believe
that as a musician, the only time to show to your
audience that you are truly a musician is when
these events come up.”
The Bue Kwan singer had argued on a program
on Viasat 1 that the poor and disorganised nature
of the awards was what informed his decision to
boycott it.
Comparing the production for television, he said
apart from the knowing which artistes picked
what award at the Grammys, viewers get to enjoy
the presentation.
“Everything is well coordinated, well rehearsed
such that it projects the image of the artistes,” he
said of the Grammys, adding, “however, in Ghana,
our commitment to the music and the production
of the show does not sync”.
According to him, the award is streamed online
so if the sound is bad and the whole act comes
out badly, viewers tend to blame the artiste for
being a bad performer when it is not their fault.
“It is not supposed to be so because someone
has to own the stage and make sure all
performances are good. Every artiste can’t come
and do as they like, someone has to produce it
as a tv production,”
He suggested that Charterhouse gets the likes of
Kwame Yeboah whom he has worked closely
with and has the reputation of putting up
international artistes’ productions.
“We should get professionals to do their job to
advise them (Charterhouse) concerning the music
so we get the right band in place, the right sound
so that our musicians will look good," he told
Doreen Andoh.
Vocal Kwabena Kwabena thinks it will be a big
boost for the entertainment industry when things
are done very well and professionally adding, “it
is going to give the Awards great patronage.”
He charged Charterhouse to put up a good event
since they have a whole year to plan it and
execute it.

Source : myjoyonline

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